The other harder part was to always tell the truth. I did have a major setback in feeling confident about the experiment when, due to a combination of multiple factors, my marriage ended. While it hurt immensely, I eventually decided to resume work on the experiment. I hinted at the experiment in the weeks before it started and discussed it with a couple of my close friends before deciding that come hell or high water on Dec 21st, 2009 I would begin. My twitter account was now ground zero for a whole new type of experiment (years and years ago I lived as a homeless person in Portland, Oregon for 6 weeks because I wanted to see what the actual effects on my own personality would be).

A few people including Pete Grillo, Steven Mcdade and Thomas Brenneke came perilously close to making me ‘out’ the experiment throughout 2010. My one rule to maintain telling the truth while taking an extremist tack was the same as used by Project Alpha: If asked why I was required to tell the person asking. Thanks to a few of you for keeping it secret by the way!

Unsurprisingly the end of the year conclusions came out fairly staid:

• People under the age of 25 are vastly more likely to positively respond to reactionary statements.
• People identifying as monotheists are more likely to unfollow when their ideologies are questioned or insulted than polytheists or atheists.
• People who use their faces as avatars are less likely to deviate from a moderate tone in their tweet stream.
• The amount of unengaged accounts went up at approximately the same ratio as my daily number of tweets. While many of these accounts aren’t necessarily spam it does indicate that neophyte users frequently just follow anyone in the stream who says things that they relate to. Nothing out of the ordinary there really.
• The number of spam accounts did spike rather heavily (up 23% the first week no less) as I began using more hashtags and keyworded phrases.
• One fact I’m quite proud of is that my fellow Portlanders were the group least likely to unfollow me based on my statements. When I looked at the data closer the numbers of “loyal” followers were split fairly evenly between liberal and conservative users. Which led me to conclude that Portland is more about speaking up than it is about partisanship. Not everyone in Portland may agree but they won’t necessarily unfollow you for it.
• At the 6 month mark I ramped up to following a large number of adult performers, strippers and cam girls throughout the world, again surprisingly Portland accounts took offense at a much lower rate than other cities.
• At the 9 month mark I began cycling on a 48 hours rude and 24 hours polite rate which resulted in very little differences to the statistics over time but did cause some upheaval during the switch from one state to the other.

The few really interesting realizations occurred in the way many of my long term friends and some quiet acquaintances changed the way they saw me over that year. Especially interesting was the group of people who publicly said one thing but privately said another. It speaks volumes about how even though we’re told to tell the truth as children, between the age of being a child and being a fully fledged grownup we lose those abilities to always be honest.
Of my personal favorite responses and results were:

• An active social media using tech executive from California regularly sent me a DM whenever I took certain topics to task thanking me for “saying what he would get fired for”.
• A VP of Marketing from a NYC based company sent me an email that read in part “Some of what you say is obviously calculated to get a response but nicely doesn’t come off as blind trolling. It would be nice if honesty of the level you approach was something marketers could capitalize on”.
• A former student from my drumline teaching days called me to ask if I was really that angry at the world and if there was anything they could do to help.

After going through the data and realizing that a lot of what our parents taught us is true, that how you speak affects how well you’re listened to I realize that the greatest lesson wasn’t the specifics of the data. My experiment was never about collating the many into a grand unified theory of sociology, it was about how the circle of friends and acquaintances I have change and adapt over time. Everyday our personalities go through varying degrees of flux. It’s a natural part of being human, what we must all learn to do is be honest to ourselves and to everyone else without remorse. It’s not a real decision if you’re not invested in it.

While I’ve got much of the data aggregated now I’m not able to share the full report at this time. When you blindly involve people in an experiment you don’t have a right to arbitrarily decide how to use their public identity. I’ll try to figure out a way to sanitize it enough to not force many people to have their information shared as part of this. I should add that I also am under an NDA which prevents me from releasing anymore data at this time. I will say thanks to the very cool company that liked the idea and paid me for the researchas well as provided me excellent resources for getting the missing data restored as much as possible. Thanks guys!

I feel enriched and also deeply humbled by the gamut of emotional responses to my words, my deeds and especially the number of new friends I made during the experiment.
To those of you who helped voluntarily or as subjects I say thank you very much.

Janie Hendrix, stepsister of the late Jimi Hendrix as well as CEO of Experience Hendrix said.

“We’re all devastated to hear of Mitch’s passing, He was a wonderful man, a brilliant musician and a true friend. His role in shaping the sound of the Jimi Hendrix Experience cannot be underestimated.”

Mitchell had just finished his last US tour date in Portland with Experience Hendrix and was taking a 4 day vacation.

When I was a high school student I first discovered Hendrix and his music really moved me. I learned to play drums playing along with Mitch. You’ll be missed, it’s a shame that I missed seeing you perform again. Seeing you play way back in the mid 1990′s was a huge treat to me. While I’m sad you had to go, it’s nice that you got a few days to experience Portland.

In the short term I’ve decided to return to my roots a bit and focus more on building my portfolio up a bit more and taking a few classes to bone up on my all around skillset as a network engineer and also as a web developer.

What’s coming up in my personal future:

• The soon to be unveiled new project
• The soon to be fully launched “Portland Dreams” site
• A resurgence in my participation in the Portland Tech Community (add my absence as another failing of my former employer. How can you possibly be a vibrant tech organization when 95% of the rest of the tech community has never heard of you?)
• More baby pictures than you can possibly shake a stick at. (why in the hell would you be shaking a stick at pictures of my babies? They’re awesome and cute. Plus the littlest one’s drool is a proven cure for dryness)
• Massive note taking and rehearsal to give a decent couple of panels at Wordcamp next month. This will be my return to the world of public speaking (for those unaware, it’s been about 12 years since I’ve done anything remotely resembling public speaking). If anyone wants to give me a pair of New Balance sneakers to go with my black turtleneck and jeans that’d be great :D

On the work related side (and as part of a return to my graphic/designer roots):

• The soon to relaunch site for the Percussion line I’m in.
• Wordcamp Portland limited theme
• Launching a photography site for a former coworker from the K. Falls newspaper
• Completion and launch of 3 plugins on the WordPress.org site.

While not on either list I’ll also be endeavoring to write at least 2-3 posts a week from now on as well as increasing the number of Howto articles as well.

In the last bit of news I also recently switched to Disqus for my commenting needs. For those not in the know this means I have a few new features for my little spot on the web.

Features of the new Disqus WordPress plugin:

• Comments are indexable by search engines (SEO-friendly)
• Export and import of comments
• Automatic synchronization between Disqus.com and your WordPress comments
• Uses the new Disqus API
• Moderate/administer your blog right from the WordPress admin

Very cool stuff and they even have integrated Seesmic support for video commenting which is just awesomely cool.

Well that’s it for now, I’ve got work to be done and eventually my In-law’s swimming pool to hop into. See you all on the flip side.

Lastly:

• RIP Bernie Mac & Isaac Hayes.
• Major congrats to the Phantom Regiment for winning their 2nd DCI title. This version of Spartacus was amazing and I enjoyed getting to see it twice this summer. Way to go! Hope you guys come west again next year!

The boys in a rare moment of semiquietness.